More About Katie
Katie Baynes leads marketing for Andreessen Horowitz’s Venture fund, which
covers American Dynamism, Consumer, Enterprise, Fintech, and Infrastructure. She has
been with the firm since 2016.
Prior to CFI Katie was an early communications leader at Square where she had the
quintessential startup experience: working nights and weekends as the company grew
from a series-B startup with less than 100 employees to a multi-billion dollar
publicly traded company with more than 2,000 employees globally. During her time at
Square she led executive communications for Jack Dorsey and was the strategic lead
on the public-facing launches for a handful of products including the company’s
first full Point of Sale offering, consumer wallets, and Cash App — which she worked
on from its earliest days as a hack week project. She also served on the executive
team of restaurant delivery company Caviar.
Prior to Square, Katie was part of the brand and communications team at Virgin
America where she and the team launched the award-winning airline in five new
markets in the U.S., Canada, and Mexico.
Katie credits her interest in the power of brand with her first job at
Wegmans where, as a cashier, she learned firsthand that brand isn’t marketing
— it’s the culture a company creates. She was named employee of the month at
age 15 and has taken immense pride in her work ever since.