watch time: 21 minutes

What makes marketplace business models so attractive, especially as compared to classic ecommerce and retail? (Hint: network effects.)

From the classic unbundling of Craigslist to entirely new marketplaces enabled by smartphones and mobile, CFI general partner Jeff Jordan — a veteran of numerous marketplace businesses and currently on the boards of many such CFI companies — shares examples, drivers of profitability/margins/moats, and what makes marketplaces superior for consumers as well: identity, reputation, payments, trust and safety, frictionlessness, and transparency.

This video is based on a talk given in 2015.

Want more CFI Consumer?

Sign up to get insights and analysis on how marketplaces break out and scale.

Thanks for signing up for the CFI Consumer newsletter.

Check your inbox for a welcome note.

MANAGE MY SUBSCRIPTIONS By clicking the Subscribe button, you agree to the Privacy Policy.