CFI dcast

CFI dcast: Getting Network Effects

Anu Hariharan, Jeff Jordan, and Sonal Chokshi

Posted July 16, 2016

One of the biggest misconceptions around network effects (which are one of the key dynamics behind many successful and highly defensible software companies) is confusing growth with engagement. So how does one tell the difference between viral growth and network effects? How does one create network effects in different businesses? (Hint: it’s not by accident!) How do you know when to hang in there because you see signs of network effects or just drop it and move on to something else? And what are some examples of teasing all of the above apart? networkeffects

In this episode of the CFI Podcast — based on an event we hosted and slide deck we released all about network effects — CFI partners Anu Hariharan and Jeff Jordan (who cover all things marketplaces, consumer, and more) share (in conversation with Sonal Chokshi) their observations, insights, and experiences. Because, why reinvent the, er, flywheel?