It may seem like good apps or services sell themselves. That’s what the whole viral thing is all about, right? Wrong, says Daniel Shapero, who helped build LinkedIn’s enterprise sales team from a small core group to more than 1,200 people all over the globe. Shapero joins CFI General Partner Peter Levine (an engineer who jumped into sales before taking on his first CEO gig, and who now also teaches a class on the topic at Stanford) to discuss the right way to build a sales organization — from answering the basic question of why sales?, to hiring, compensation … and the inevitable culture clash that occurs when salespeople and engineers meet.
The CFI Podcast discusses the most important ideas within technology with the people building it. Each episode aims to put listeners ahead of the curve, covering topics like AI, energy, genomics, space, and more.