CFI dcast

CFI dcast: Investing in Communities

Kesha Cash

Posted June 22, 2015

 

Investing to make a return both financial AND societal isn’t new, but the opportunities to reach and build businesses in communities that have been underserved by tech are larger than ever. One example is the business opportunity presented by hairstylist platform Mayvenn, which CFI recently backed.

In this segment of the CFI Podcast, Kesha Cash (founder and general partner of the Impact America Fund, also an investor in Mayvenn) discusses how she puts her fund’s money to work in markets that target underserved Americans. Cash is joined by CFI ’s Tawny Holguin (who leads our seed and early scouting efforts) to breakdown the intricacies — and opportunities — of so-called “impact investing.” Do core business principles change at all? But then how does impact get measured? And what happens when you connect more communities to tech thanks to mobile phones?