Nir Eyal and Product Hunt’s Ryan Hoover, the authors of “Hooked, How to Build Habit-Forming Products,” discuss the theory and practice of the book as the publish date of a new edition approaches. Nir lays out the four steps integral to any habit-forming product — trigger, action, reward, investment — and Ryan describes how those same steps apply to the fast-growing Product Hunt.
Nir Eyal
Ryan Hoover is the founder of Product Hunt.
The CFI Podcast discusses the most important ideas within technology with the people building it. Each episode aims to put listeners ahead of the curve, covering topics like AI, energy, genomics, space, and more.